Joint Promotion by Caracter and Vegobel
On 26 and 27 September, the ‘Nationaal Food Congres’ (Dutch National Food Congress) was held in the Kurhaus in Scheveningen. Acting as a sponsor of this congress, Caracter further expanded on their new proposition called ‘from company to community’. This proposition focuses on developing, connecting, and supervising integrated, sustainable growth and returns for retailers, suppliers, and the supply chain.
Caracter’s transformation and growth were discussed in an informal setting. Elburg-Smit supplied the recyclable Terraboard SmartCups® and the SmartClicks 9 and 12 pot sizes that were used during this event. Using Vegobel’s wonderfully fragrant herbal plants, Caracter’s presentation of its entire brand became a joint promotion that included table decorations and a giveaway for over 400 guests.