Eight trends for the 2018/19 season were unveiled at the TrendEvent in DIF, Zoetermeer (the Netherlands). We created all the individual packaging and labels shown in the trends, as well as the SmartCups® that we designed especially for the event. Below is a summary of two trends.
#1 Trip. This trend targets shoppers who embrace nature and cultural diversity and who love products with natural colours as well as dashes of the 1970s colour palette. The label we designed for the coffee plant brings together various sand colours, while the typography and graphic designs are a nod to the 1970s.