Customer case: Griffioen Wassenaar – visibility in Retail
For years, we have been supporting Griffioen Wassenaar, a renowned perennial plant nursery, in enhancing their in-store visibility. We not only design and produce labels but also develop concepts and manage their entire range of POS (Point of Sale) materials.
Complete POS concepts for greater in-store impact
At Griffioen Wassenaar’s request, we create and design comprehensive POS concepts, including table banners, tarpaulins, and price displays. The goal is to renew these concepts every three to four years to ensure Griffioen Wassenaar remains striking and relevant in retail.
When developing POS concepts, we consider current trends, consumer needs, and Griffioen Wassenaar’s preferences. This results in visually appealing and targeted concepts that reinforce the brand message and engage consumers.
Efficiency through a custom webshop
Griffioen Wassenaar’s assortment consists of 8 main themes that form the foundation for any garden center. These can be complemented by sub-themes, such as wet or dry gardens.
To efficiently manage POS material orders, we have launched a webshop specifically developed for Griffioen. This webshop makes ordering easy, and Elburg-Smit fully manages it, allowing Griffioen Wassenaar to focus on what they do best: growing beautiful perennial plants.
Successful presentation of the renewed POS concept
During Plantarium, the renewed POS concept was presented. The response was highly positive, and the concept is now being rolled out in garden centers across the country. A successful collaboration where creativity, innovation, and efficiency come together.
A partnership that grows
Our collaboration with Griffioen Wassenaar highlights our strong focus on customer-oriented solutions and innovative approaches. We continue to invest in enhancing their retail visibility so they can serve their customers optimally and strengthen their market position.
