Gentle Flow

Be inspired by Gentle Flow – one of our latest trends for today’s green product. Each year, we develop inspiring directions in which colour, shape and material come together in surprising packaging ideas.

Soft, fresh and contemporary – Gentle Flow radiates calm and simplicity. The pastel tones are inspired by nature and blend seamlessly into flowing shapes. This results in a peaceful and friendly look. The elegant typography complements this beautifully, adding a light and modern feel. From SmartCups® to labels and cappers – every element is designed with attention to detail and a sense of balance. Gentle Flow subtly highlights the natural beauty of plants.

This style is part of our annual inspiration concepts. Within different trends, we develop colour combinations, patterns and designs for packaging, labels and SmartCups®. They are meant as inspiration and can be applied to a wide range of green products.

Photography by Visions Pictures, our in-house studio for photography and film. This way, we bring the designs to life together with real plants.

Latest news

This year, the RHS Hampton Court Palace Garden Festival celebrated its 30th anniversary, and it was truly a breathtaking floral exhibition on a global scale. With an abundance of innovative show gardens, flower tents, and pavilions, as well as a wide range of captivating demonstrations, the festival showcased the latest gardening trends.

RHS Hampton Court Palace Garden Festival 2023

From July 12–15, we’ll be attending Cultivate’25, organized by AmericanHort. This is the leading event for the green industry in North America.

Cultivate '25

At Elburg-Smit, sustainability is at the heart of everything we do. In our new sustainability report, we share the steps we've taken over the past year.

Sustainability Report 2024/2025

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