Microsorum Crocodyllus label - Eden Collection
For the Microsorum Crocodyllus, we developed a striking label that perfectly aligns with both the plant and the retail positioning of the Eden Collection. In a competitive retail environment, standing out is essential—this is exactly where this plant label makes the difference.
About Eden Collection
The Eden Collection is all about discovery, surprise, and inspiration. With a unique selection of houseplants from around the world, the concept brings a piece of natural experience into the consumer’s home.
For retailers, this collection offers a strong and distinctive assortment: visually appealing, easy to care for, and aligned with the needs of the modern consumer. Every plant tells a story—and that story is reflected in the label.
Design inspired by the plant
The Microsorum Crocodyllus is known for its distinctive leaf structure, reminiscent of crocodile skin. This unique feature formed the basis for the label design.
By translating the plant’s visual characteristics into the label, a direct connection is created between product and packaging. This enhances recognition and helps consumers make quicker decisions.
Standing out on the shop floor
The label was designed with retail in mind. Its unique shape and high-quality finish ensure maximum visibility on the shelf. At the same time, the design perfectly aligns with the recognizable style of the Eden Collection, creating strong brand consistency.
The result
A distinctive and well-thought-out label that:
- highlights the unique characteristics of the plant
- contributes to a strong brand concept
- increases shelf impact
- boosts sales opportunities in retail
With this label, we demonstrate how packaging and design come together in a powerful total concept that helps brands grow on the shop floor.
Curious about what we can do for you? Get in touch with us or request a quote.
