Roots
Every year, we develop trends that inspire growers, exporters, and retailers with creative directions for presenting green products. Roots is a tribute to the origins of nature.
With earthy tones, raw textures, and irregular shapes, this trend embodies purity and authenticity. It highlights the power of simplicity and emphasizes the beauty of natural structures.
For products without photography, illustrations take center stage: detailed drawings of natural elements capture the essence of nature. When photography is used, close-ups reveal the unique beauty of plants and flowers in their finest details. This gives each design a raw yet refined look.
Roots breathes authenticity and is a powerful style for a wide range of green products. From SmartCups® to labels and packaging. Every element contributes to a presentation that not only looks beautiful but also creates a deeper connection with nature’s origin.
The photography was done by Visions Pictures, our in-house studio for image and film. This brings the designs to life in combination with real plants.
