Nova Radiance
Each year, we release our own trend line: a creative compass that shows the direction we envisage for plants and their presentation. The trends are designed to inspire growers, exporters and retailers with new colours, materials, shapes and ways of presenting.
Nova Radiance radiates energy and optimism. It is a trend that refuses to be confined to the background and instead claims space with its bold colours, striking patterns and an atmosphere bursting with vitality.
In a world where we are increasingly seeking positivity and fresh impulses, Nova Radiance delivers a vibrant energy. Think of bright tones that enhance one another, graphic designs that exude boldness, and plants that are not just green, but sparkling and surprising.
This trend invites you to experiment, embrace the unexpected and use plants as an expression of personality and creativity. With Nova Radiance, you create a space that not only looks beautiful but also energises and inspires.
The photography for Nova Radiance was provided by Visions Pictures, our own studio for imagery and film. They know better than anyone how to bring this trend to life visually.